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Opportunity

An Opportunity (or Enquiry) represents a qualified sales lead that's ready for structured follow-up in Ultro ERP. Opportunities capture structured data used for forecasting, pricing, and sales execution.

Key opportunity fields (form header)

  • Opportunity No. — System-generated unique identifier for the opportunity record.
  • Summary — Short description or title for quick identification (eg: "New EV Batteries Enquiry").
  • Probability (%) — Chance of winning the opportunity expressed as a percentage; used for weighted forecasts.
  • Expected Revenue — Expected value of the opportunity (currency), used in pipeline forecasting.
  • Company / Organization — The customer or prospect company associated with the opportunity.
  • Contact Name — Primary contact person for the opportunity.
  • Mobile / Phone / Email — Contact phone and email details for quick outreach.
  • Description — Longer textual field to capture scope, notes, or qualifying information.
  • Customer Reference — Optional external reference number provided by the customer.
  • Cost Center — Optional accounting cost center to associate revenue and costs.
  • Expected Closing — Expected close date (date picker); used in forecasting and pipeline health checks.

General Details tab

This tab contains business and financial attributes for the opportunity:

  • Budget — Estimated budget available for the customer for this opportunity.
  • Minimum Budget — Lower bound budget (useful for tiered pricing or alternative proposals).
  • Maximum Budget — Upper bound budget.
  • Category — High-level category for the opportunity (product or service vertical).
  • Sub Category — More specific sub-classification within the chosen category.
  • Industry — Customer industry (eg. EV Manufacturing, Textiles, Construction).
  • Source — Lead source or channel (eg. Website, Partner, Event).
  • Priority — Opportunity priority (Low / Medium / High) to help sales prioritization.

Product Requirements tab

This tab lists the product / solution requirements for the opportunity in a simple table format. Typical columns:

  • Id — Row identifier for the requirement line.
  • Product Category — Category or family of the product required.
  • Product — Specific product or SKU (may be left blank for generic requirements).
  • Qty — Quantity required for the opportunity.
  • UOM — Unit of Measure (units, sets, metres, etc.).

Use this tab to build a basic bill-of-requirements you can later convert into a quotation or BOM for manufacturing.

Team Details tab

Assign responsibility and internal stakeholders using the Team Details tab:

  • Sales Person — Primary owner executing the sales process.
  • Sales Team — Select the sales team responsible for the opportunity.
  • Account Manager Team — (Optional) Account management team responsible for the customer relationship.
  • OEM Sales Team — (Optional) OEM-focused sales team if applicable.
  • Account Manager — Person responsible for account management (example: Ravindra Tiwari).
  • Pre Sales Team — Pre-sales technical/solutions team.
  • Pre Sales Member — Specific pre-sales specialist to involve.
  • Ownership Team — The team that owns the opportunity record for escalations.
  • Ownership — Individual owner (if different from Sales Person).

Notes & best practices

  • Keep the Summary, Expected Revenue and Probability up to date — they are often used in forecasting reports.
  • Use the Product Requirements table to collect exact SKU/quantity info early so quoting is faster.
  • Assign clear ownership (Sales Person / Sales Team) to ensure follow-ups and responsibilities are clear.
  • Use the General Details tab fields (Category, Source, Priority) for better reporting and segmentation in Ultro ERP.